Cask & Kettle
Videography, Content Creation
Modern Prep, Classic Cocktails
Services: Video Production, Creative Direction, Content Strategy
Before: Cask & Kettle needed to show when and how their peel-and-pour cocktails fit into people’s lives—but without a physical tasting room or distillery to anchor the brand’s personality, they were missing a visual hook.
After: We curated and produced a series of playful, stylized social shorts—an homage to Wes Anderson—designed to evoke the charm, routine, and small moments that call for a cozy cocktail. Each video highlighted a different drinking occasion with curated props, symmetrical composition, and a rich luxurious brand vibe to attract an emerging segment of quick cocktail connoisseur consumers.
Outcome: The brand gained a distinct visual identity and a library of educational assets to fuel their paid media campaigns, turning scrolls into saves—and helping retailers and customers recognize when they could reach for a cozy K-Pod cocktail from Cask & Kettle.
Content Creation, Social Media, Paid Media, Videography, Packaging Design
Visualize the end product
Services: Packaging Redesign, Social, Brand Content
Before: This new-to-market product had amazing flavor—but packaging that wasn’t communicating variety or preparation methods.
After: We created an illustration-forward packaging system, social templates, and product education visuals tailored to each SKU.
Outcome: A visual identity that helped buyers understand, distributors get on board, and sales start flowing.
New-to-market products place the burden of product education disproportionately on the brands that carry the segment into popularity. Every piece of media and packaging must lay the foundational groundwork for product and variety understanding and adoption.
